I am a sucker for fabulous packaging.
There--I've said it and the roof didn't cave in.
Eye catching, unique packaging will often have me reaching for something I didn't intend to purchase...and is usually a deal maker that has me putting the item in a basket or cart.
Take, for example, my shopping experience at Sam's Club a couple of weeks ago.
Sam's now has a couple of coolers filled with gourmet cheeses.
Like many of you in this economy, I watch my pennies and look for good value in my purchases...which means that I often pass right by the gourmet cheese displays without even looking at them.
That day, however, I happened to look in one of the coolers.
There, right before my very eyes was this small round of cheese fabulously packaged in printed cheesecloth. Yes, printed cheesecloth...can you believe it?
I found myself reaching for it...I just couldn't help myself.
Somehow, it found its way into my cart :).
Until I opened the package, I didn't know that it was hand crafted in England.
I didn't kow that it was made by Ford Farm and that those words were on the cheesecloth.
None of that mattered. What captivated me was the printed cheesecloth wrapped around the black wax encased farmhouse cheddar and secured with an elastic band.
When I brought it up to pay for it, the cashier asked me if I liked the cheese. I told her that I had no clue; I bought it because I liked the packaging. She, too, was taken with how the cheese was presented and even called a couple of the other cashiers over to look at it. We all started talking about buying because of how something was packaged and I learned that all three of the cashiers were just as susceptible to eye catching wrappers as I was.
An intriguing concept, printed cheesecloth. Very inspirational and a topic for another day. Makes me grin!
In the meantime, the interior goods were totally consistent with the fabulous packaging.
The cheese was mouthwatering good. I love it when what's inside is just as good or even better than what captured my artist's eyes.
OK, now what about you? Do you fall for fabulous packaging? Have you recently purchased something based on what you saw on the outside? Is packaging a deal maker for you...or can you walk away, appreciating without buying?
Would love to hear from you!